151 - The Marketing "White Space" You Should Be Focusing On | Small Business Consulting Session
Chris Walker, CEO at Refine Labs, hosted another small business consulting session where he narrowed in on a company's biggest opportunity to double down their efforts in what he calls the "white space." This is where there's a lot of organic reach and competitors are not executing properly. He also shared his take on their Google Search strategy and how he'd recommend taking their positioning to the next level.
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Chris joins Daniel Murray to talk about Dark Social, how it was discovered, and how marketing teams need to get off the attribution hamster wheel if they want to succeed in the new world of social media, communities, word of mouth, and everything that isn’t (falsely) measured by your attribution...
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