Chris Walker, CEO at Refine Labs, hosted another small business consulting session where he narrowed in on a company's biggest opportunity to double down their efforts in what he calls the "white space." This is where there's a lot of organic reach and competitors are not executing properly. He also shared his take on their Google Search strategy and how he'd recommend taking their positioning to the next level. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.