152 - Performance Marketing vs. Brand Marketing | Demand Gen Live S2 x36
Chris Walker and Megan Bowen of Refine Labs hosted another Demand Gen Live last night. The agenda consisted of: Performance Marketing vs. Brand Marketing, Why You Don't *Need* SEO in 2021, and How Top Marketers Stay Ahead of the Curve. They also answered live questions about ungating content, adjusting your metrics and how that affects things downstream, the iOS 15 update, prioritization based on perceived or measurable impact, and creating content.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Curious how you can win in the dark funnel and get buy-in from leadership to invest in these channels? Chris Walker is delivering a keynote on this topic in a one-off episode of Demand Gen Live on 6/17 at 12pm EDT. Register here for access: https://us02web.zoom.us/meeting/register/tZUvcuqqqT4tG9KUwTtuYepZGuzxNHTBaUnX
Chris joins Daniel Murray to talk about Dark Social, how it was discovered, and how marketing teams need to get off the attribution hamster wheel if they want to succeed in the new world of social media, communities, word of mouth, and everything that isn’t (falsely) measured by your attribution...
What is the most overlooked part of demand generation? Think about all the metrics you're measuring. All the channels you're covering. All the ad budget you're spending. Think about the number of leads you're collecting. Now ask yourself this: Do you check to see if anyone is actually consuming...
Dark Socal is the difficult to measure areas where companies are creating demand for their category, brand, and product every single day. Brands that everyone knows and loves are built here, not through MQL generation. And let there be no confusion—the highest performing marketing teams in 2021...