157 - The Missing Piece of Product Marketing | Demand Gen Live S2 x38
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Description
Chris Walker hosted Demand Gen Live last night with MJ Peters as his co-host. They covered pipeline velocity and how to start incorporating that into your primary marketing metrics, the missing piece of product marketing, and building a community vs. building a following. Chris also answered questions about whether or not brand and demand should be separate functions in an organization, leveraging expertise and gaining trust amongst your audience, and limitations with direct attribution by channel. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. Register here for our next live event with Dave Gerhardt, taking place Thursday July 1st at 9am PDT / 12pm EDT.
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