Chris Walker presented another keynote last week and shared his demand generation framework.
Word of mouth drives most B2B buying decisions today
The best way to connect with your buyers is through content that resonates with them
Attribution isn't always what it seems
Content distribution is just as, if not more important, than creation
The same team should be responsible for both brand AND demand
He also answered questions in regards to his demand gen framework, inbound vs. outbound, and how to completely shift your strategy without creating operational inefficiencies based on current org structure and budget allocation and goals.
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