158 - Attribution Isn't Always What It Seems | Keynote
Listen now
Description
Chris Walker presented another keynote last week and shared his demand generation framework. Main takeaways: Word of mouth drives most B2B buying decisions today The best way to connect with your buyers is through content that resonates with them Attribution isn't always what it seems Content distribution is just as, if not more important, than creation  The same team should be responsible for both brand AND demand He also answered questions in regards to his demand gen framework, inbound vs. outbound, and how to completely shift your strategy without creating operational inefficiencies based on current org structure and budget allocation and goals. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. Register here for our next live event with Dave Gerhardt, taking place Thursday July 1st at 9am PDT / 12pm EDT.
More Episodes
Chris Walker and Megan Bowen hosted last night's Demand Gen Live from Austin, TX where they're gearing up for the Refine Labs offsite. They prepped a couple topics for the episode...The first, backed by actual data, being "The Attribution Mirage - Marketing teams are being led astray and think...
Published 09/22/21
Chris Walker presented a keynote on Dark Social at this year's Traffic & Conversion Summit in San Diego, CA. We've discussed dark social on the podcast before, but as a reminder - dark social consists of the places where B2B buyers are discovering new products. Places where attribution is not...
Published 09/17/21
On last night's Demand Gen Live, Chris Walker signed on from San Diego, CA and covered the following agenda: Why the B2B agency model needs a complete overhaul, The truth about Marketing to the enterprise, and How “data-driven” companies lie to themselves about being data-driven. He also opened...
Published 09/15/21