159 - The New Rules of Digital Advertising | Norwest Venture Partners
Listen now
Description
Chris Walker joined Norwest Venture Partners for an event called “The New Rules of Digital Advertising.” He shared insights on the gap between leads and revenue, measuring on pipeline and revenue instead of solely on leads, and why measurement and attribution needs to shift in this new era of marketing. He also talked about reverse engineering how marketing got to where it is today and followed up his keynote with a brief Q&A. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
More Episodes
This episode consists of a recording from Chris Walker's speaking engagement at the Full-Funnel Summit 2021. The theme for his talk was Measurement & Reporting. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Published 09/25/21
Chris Walker and Megan Bowen hosted last night's Demand Gen Live from Austin, TX where they're gearing up for the Refine Labs offsite. They prepped a couple topics for the episode...The first, backed by actual data, being "The Attribution Mirage - Marketing teams are being led astray and think...
Published 09/22/21
Chris Walker presented a keynote on Dark Social at this year's Traffic & Conversion Summit in San Diego, CA. We've discussed dark social on the podcast before, but as a reminder - dark social consists of the places where B2B buyers are discovering new products. Places where attribution is not...
Published 09/17/21