166 - Why Optimizing for SQLs Can Drive the Wrong Behaviors | Demand Gen Live S2 x41
Chris Walker and Megan Bowen hosted an hour-long installment of Demand Gen Live last night. They covered:
Why optimizing for SQLs instead of MQLs, even though they're further down the funnel, is often counterproductive and causes misalignment,
Manual attribution and our findings from implementing this on our site, and how this differs from multi-touch attribution,
Demo conversion by source as a means of troubleshooting declining demo requests,
YouTube SEO, and
How website changes can negatively affect your demand system
Register here for Chris's keynote on "The State of LinkedIn Organic in 2021," taking place Thursday July 15th at 9am PDT.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
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