166 - Why Optimizing for SQLs Can Drive the Wrong Behaviors | Demand Gen Live S2 x41
Listen now
Description
Chris Walker and Megan Bowen hosted an hour-long installment of Demand Gen Live last night. They covered:  Why optimizing for SQLs instead of MQLs, even though they're further down the funnel, is often counterproductive and causes misalignment,  Manual attribution and our findings from implementing this on our site, and how this differs from multi-touch attribution,  Demo conversion by source as a means of troubleshooting declining demo requests,  YouTube SEO, and  How website changes can negatively affect your demand system Register here for Chris's keynote on "The State of LinkedIn Organic in 2021," taking place Thursday July 15th at 9am PDT.  Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
More Episodes
Chris Walker presented a keynote on Dark Social at this year's Traffic & Conversion Summit in San Diego, CA. We've discussed dark social on the podcast before, but as a reminder - dark social consists of the places where B2B buyers are discovering new products. Places where attribution is not...
Published 09/17/21
On last night's Demand Gen Live, Chris Walker signed on from San Diego, CA and covered the following agenda: Why the B2B agency model needs a complete overhaul, The truth about Marketing to the enterprise, and How “data-driven” companies lie to themselves about being data-driven. He also opened...
Published 09/15/21
Chris Walker joined the Alphov & Lopez Podcast for a full 90 minutes to chat through attribution, high intent vs. low intent, and overall marketing strategy. Chris was asked what would happen if marketers forgot about leads and demo requests and instead focused solely on qualified pipeline...
Published 09/13/21