Chris joined The Marketing Starter podcast as a guest to talk about the dynamic between marketing sales, the making of a B2B brand, paid social and ABM. He got into a ton of marketing fundamentals and broke down what "just checking the box" looks like. Chris shared what happens when marketing takes on sales behaviors and calls them marketing.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Dark Socal is the difficult to measure areas where companies are creating demand for their category, brand, and product every single day. Brands that everyone knows and loves are built here, not through MQL generation. And let there be no confusion—the highest performing marketing teams in 2021...
In this episode, Chris dives in on how to change your mindset on LinkedIn ads to get better returns. If you want to be successful with LinkedIn ads you need to shift your mindset. It’s time to leave 2011 marketing tactics behind and stop optimizing your paid LinkedIn ad spend for MQLs. Instead,...
“Capturing intent data is the only way to get intent.” - Marketing teams everywhere
^ It’s BS and it’s time to accept it.
Chris sat down with Jake Dunlap to discuss how the industry relies on intent data that is flawed, solely for the purpose of creating a metric—even if it's sabotaging their...