Marketing teams that start planning for 2022 now are the ones that are going to win in Q1. Teams that wait until December, or even early January, are the ones that are going to be scrambling and end Q1 in the hole. In this expert series of State of Demand Gen, Chris welcomes Dave Gerhardt to discuss their top three tips for developing a Q1 2022 marketing plan now. They dive into seasonality, marketing agility, testing new ideas and channels, and the necessities for a successful Q1.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Creating content is easy. Creating good content that drives results, that's hard. But with the right framework in place, it doesn't have to be. In this episode, Chris breaks down the 5-step framework we use at Refine Labs to create a content system that allows us to grow rapidly with zero...
Podcasting is one of our favorite forms of content because it is so versatile. Not only can you publish the long-form audio on all the major podcast platforms, but when you record it with video you can repurpose on YouTube, break it down into smaller LinkedIn video posts, and a whole lot more....