What is the most overlooked part of demand generation? Think about all the metrics you're measuring. All the channels you're covering. All the ad budget you're spending. Think about the number of leads you're collecting.   Now ask yourself this: Do you check to see if anyone is actually consuming your message? If your answer is "No", then how do you know if you're effectively communicating with your buyers?   That my friends is the most overlooked thing in demand gen programs. In today's episode, we're diving into how to start making this a key part of your demand gen process.   As always, we're taking live questions from the audience. You can join us weekly, every Tuesday night @ 7:30 PM EST on Demand Gen Live to ask your questions: https://bit.ly/2ZahXUE Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.