Communication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing. Get them wrong, your business is in trouble, whether you’re a solopreneur, or you’re leading a team or a massive enterprise. In this second part of this series, Jeff digs into what those moments are, and how to USE them to bring the change you want to see in your business, in your...

We all know communication is important for business success. But we also know that a lot of communication is disposable and annoying.  It’s tempting to just become a hermit and only focus on the next big project or sales contract. But tunnel vision with communication isn’t wise either – whether you’re a solo operator or you’re leading an internal team or a huge company.   How do we stay focused on the communication that actually matters? That’s what Jeff talks about in this episode! - 💡...

What was a specific moment where you realized “I’m really good at [blank]”… or even better, you realize “THIS is my superpower”? We all have moments in our lives that can be turned into Power Stories, anchor stories that we can use to create emotion-driven connections between us and our audiences. For most of us, it takes outside help to make that happen. In this podcast, go behind the scenes at Story Greenlight and experience the coaching call between Jeff Bartsch and Jérôme Savoie. Jérôme...

Here’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than what we might think. Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form  that you probably DON’T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the...

If you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first. If you just blindly start executing things without that plan, there’s a very good chance that you’ll put a lot of energy into something that probably isn’t getting you results you and your business need. Should you even create content at all? Maybe you should, and maybe you shouldn’t. The only way to know is to have a full...

Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it.  First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base.  - 💡 RESOURCES Get started with the Story Greenlight Roadmap™: https://www.storygreenlight.com/consult -  📝 SHOW NOTES 00:00  The danger of expertise 00:52 ...

It’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming… and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too.  When Diana Gladney moved from the corporate banking world into online business, she  was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she’s worked with Amazon, Google, Social Media Examiner,...

If you have a unique way of serving your people, and you’re looking to show up in a unique way that serves them even more, then maybe you should write a book. And when you do, you need to talk to today’s guest.  Jennifer Harshman, aka The Book Baker, is a professional book editor, author, and writing coach. She has edited more than 200 books and over 30 MILLION words over her career, including the NYT Bestseller 48 Days to the Work and Life You Love, USA Today bestseller The Millennial...

When you tell stories that show you’re not just a professional advisor but a real human being, you set yourself apart from everyone else and build trust.  And when you UNDERSTAND the story of your clients, you know how to better serve them and invite them to work with you. This means you fast-track the time between stranger to prospect to paying client. As we say at Story Greenlight: Tell your stories, get more clients. There’s a whole process for exactly how we help you do that called the...

See more stories and find your own AHA! moments in The Green Room before the price goes up in the next few days: https://www.storygreenlight.com/greenroomfree  📝 SHOW NOTES 0:00 Looking for lightbulb moments 0:55 How Story Greenlight and The Green Room started 2:16 Members started doing weird things… 3:20 The lightbulb moment 5:01 Clarifying your path 6:35 Supercharging your message 8:10 Multiply your impact 8:56 Special invitation -- See more stories and find your own AHA! moments in The...

As experts, teachers, and coaches, we have a message to share with our people. Often we find that’s easier said than done. But every obstacle in your way is a chance to more fully discover who you are and what you have to offer to the world. Today Jeff lays out a path for you to move past your own obstacles and shares some roadblocks that have smacked him upside the head on his own journey. Including why he’s deciding to continue releasing content on YouTube while hitting the pause button...

Dan Thompson has built a YouTube channel of over 200,000 subscribers that allows him to live and travel with his family full-time in their RV. But that’s just the beginning. Dan’s not only built a business around his content, he’s done it by combining two things that most people would never expect – guitars… and guns. Whether you love that idea, are appalled by that idea, or you’re somewhere in the middle, buckle up, because when it comes to reaching the hearts and minds of your audience,...

Any content creator has a secret weapon that will connect your audience to you and your content with emotional superglue. It works different ways for different creators, but we all have it, including you. It’s called The Thing Under the Thing, and it is incredibly powerful when you use it well. Here’s how to find it for yourself. – 🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about...

If you’ve ever wondered “I thought storytelling was supposed to be easy, why does it feel so hard to do”, it’s not just you. It can be easy, but it can also be really confusing and frustrating. Here’s the thing: the harder something is to do, usually there’s a greater payoff in the end. Storytelling is absolutely one of those things, and here’s why it’s worth learning how to do it well. --  If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining...

Eventually, content creators reach a point where they realize, “I need to get serious about how I think about creating content…” which is usually followed by “there are too many things to be done, and too little time to do it.” What do we do when we reach that point? Meredith Marsh is a content creator, coach, and founder of the Video Pursuit Society. She’s built her content creation into a business that not only supports her family but enables her clients to build a profitable online...

Sometimes offering a product or service online makes sense because we see lots of people doing it. But when it comes to helping people with our own knowledge or creativity while making an income from it, sometimes it’s easy to wonder how that would actually work for us.  Joe Gilder is a musician, producer, and founder of HomeStudioCorner.com. He’s worked with Sweetwater Sound, creates content for Presonus, and he’s spent the last 15 years serving thousands of students through his online...

How do you actually get a story out of your head and into a video on YouTube?  There are lots of ways to do it, but it’s easy to get confused and frustrated in the process. Today Jeff Bartsch  talks about the 5 levels of storytelling on YouTube, when to use them, and some tactics that ANYONE can use to raise their storytelling skills at ANY level. If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room....

As creators, it’s easy to focus on creating content and to hope and pray for views, subscribers, and money. It’s a terrible business model. If we really want to achieve the income and the impact that we know is possible, we’ve gotta play a bigger game. Shelly Saves the Day began in the world of computer programming and expanded to manage projects and teams at Amazon, Google, and TubeBuddy. She is a speaker, creator, and coach who specializes in helping creators to share what they love with...

What happens when you’ve reached what everyone else would consider success, and you’re miserable? What happens next? Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet. But the toll those achievements took on his family, his...

As creatives, so many voices tell us that having the biggest audience is the ultimate goal. But when you talk to people who are there, we find that it’s not that simple. Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet. But the...

Content creators love to throw around the term “cinematic.” In this episode, we’re gonna talk about what the term “cinematic” actually means, why it matters to every content creator including you, and why getting “cinematic” results might look different than you might think. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight   RESOURCES Mentioned...

As content creators, we’re usually ready to agree that creativity is important. What we might not realize is how much our creativity can stretch and evolve, no matter our backgrounds and no matter our current state. Doc Rock is a YouTuber, trainer, speaker, podcaster, moderator, and the director of community at Ecamm. He is a self-described “Swiss Army Nerd” – like the knife, not the country – and his personal mission is to positively touch the lives of a billion people through collaborating...

Not too long ago, putting content into the world at all was impressive. Now, anyone can release content into the world with the push of a button, and we have to play a bigger game in order to stand out. JP Hightek began in the world of photography and cinematography and has since expanded into brand development, business-building, and media distribution. He is the host of Content Creators University, he’s the CEO of Perfect Zone Productions, and his mission is to help his clients craft and...

Sometimes it’s easy to forget that content creation has been happening for a long time – before the internet, before moving pictures, even before the printing press. The elements that build compelling content exist outside any one platform or tactic, and while those elements rarely change, creators need to be willing to change all the time. Kevin Kolbe built his career over 30 years in traditional radio and television, working as a producer and creative director for FOX, NBC, CBS, ABC, and CW...