In this second episode on brand purpose, I teach frameworks on how to discover your brand purpose, bust a few myths and commonly misunderstood statements and reports on brand purpose.

What is a brand purpose, how does it relate to your vision, why do you need a brand purpose and what is the relationship between a brand purpose and a cause? Find out the answers to all of these questions in this episode!

What is a brand purpose, why do you need one, how to discover your brand purpose and what are the common brand purpose myths.

Learn the definition of an envied beauty brand, how does it apply to a startup beauty brand vs an established beauty brand, why does a beauty brand need to be an envied beauty brand with examples of envied beauty brands. Feel free to find more resources and articles on my site: www.storysaves.ca and to book a free consultation on my site on how to transform into an envied beauty brand for resource independent, organic growth!