Bernie Wooster, CEO and owner of Vitargo, shares her background in athletics and the influence of nutrition on her life. She emphasizes the importance of physical and mental health for entrepreneurs and the impact it can have on their performance. Bernie also discusses his involvement with Vitargo and how she took over the company after the previous CEO faced financial troubles. She highlights the importance of running a business responsibly and having a solid plan in place. Bernie Wooster shares her journey of acquiring Vitargo and the challenges she faced in bankruptcy. She explains the importance of understanding operations and how it relates to running a company. Bernie highlights the unique benefits of Vitargo as a performance carbohydrate, including its fast fueling and muscle glycogen recovery properties. She discusses the differences between carbohydrates in sports nutrition and the role of carbohydrates in high-intensity performance. Bernie also shares her thoughts on ketosis and the importance of post-workout nutrition timing. She emphasizes the significance of protein intake for muscle support and discusses how he convinced high-performing athletes to try Vitargo. Lastly, she explains the role of Vitargo in weight cutting for combat sports. In this conversation, Bernie Wooster, the CEO of Vitargo, discusses the importance of quality sports nutrition and the need for testing and safety in the industry. She emphasizes the need for education and awareness in sports nutrition and highlights the misconceptions that exist.Bernie also shares her excitement about future trends in sports nutrition and the expansion of Vitargo's product line. She discusses the importance of maintaining muscle mass and a competitive spirit as you age. Bernie emphasizes the power of discipline, setting goals, and recording workouts. She also shares her biggest mentors and favorite books and philosophers. 00:00 Introduction and Background 01:21 Early Athletic Involvement 08:44 Connection Between Physical and Mental Health 12:52 The Importance of Nutrition for Entrepreneurs 15:08 Involvement with Vitargo 21:40 Lessons Learned from Previous Business Experience 22:03 Bankruptcy and Acquiring Vitargo 24:30 Understanding Operations and Running a Company 25:56 Benefits of Vitargo as a Performance Carbohydrate 27:51 Muscle Glycogen Recovery with Vitargo 29:15 Differentiating Carbohydrates in Sports Nutrition 30:16 Ketosis and Carbohydrate Fueling 31:05 Post-Workout Nutrition and Timing 32:06 Benefits of Carbohydrates for High-Intensity Performance 34:20 Protein Intake and Muscle Support 38:39 Convincing Athletes to Try Vitargo 41:01 Influencing High-Performing Athletes 43:40 Vitargo in Weight Cutting for Combat Sports 45:13 The Importance of Quality Sports Nutrition 46:04 Testing and Safety in Sports Nutrition 47:28 The Need for Education and Awareness in Sports Nutrition 48:16 Misconceptions in the Supplement Industry 49:45 Future Trends in Sports Nutrition 50:42 Expanding Product Line and Addressing Fasted Training 51:40 Maintaining Competitive Spirit and Muscle Mass as You Age 53:02 The Importance of Discipline and Response to Setbacks 56:29 The Power of Setting Goals and Recording Workouts 01:00:14 Biggest Mentors in Bernie's Life 01:01:35 Favorite Books and Philosophers 01:02:30 Habits that Have Had the Most Impact on Bernie's Life Hosted on Acast. See acast.com/privacy for more information.