Regardless of its typical inclusion in most companies’ quarterly goals, traffic is not the ultimate success metric — it's conversions that matter.  Talia Wolf, Founder and Chief Optimizer of GetUplift, has spent many years convincing companies to invest in conversion optimization instead of solely focusing on traffic metrics.  She helps maximize conversions using an emotional targeting framework. Emotional marketing involves digging deeper into a customer’s psyche to identify how to meet them where they are.  "If you can understand how people make purchasing decisions, or any action decisions, then you can understand what they need to see on a page to be convinced," Talia tells Mike Cheng on this episode of Supercharge Marketing.  Listen to this episode to learn:  The best tactics to initiate your emotional marketing campaign How to reverse-engineer your audience’s triggers and create content that resonates Ways to shift from a feature-benefit focus to emotional understanding