Welcome to the Season 2 finale of the Supercharged Marketing Podcast, where we've compiled the best snippets around the topic of AI from all our past guests. We explore the past, present, and future of AI with insights from industry leaders and address any questions that arose about the sentiment among marketers—fear or excitement—regarding AI. How did these industry experts realize the opportunities AI presents for efficiency and effectiveness? Instead of viewing AI as a job replacement,...

If you’re not using a video-heavy content marketing strategy, ask yourself why. It definitely shouldn’t be about cost, because that’s steadily decreased over the last two decades as video marketing has been on the rise. Now we’re at a point where video is king, and any content marketers who haven’t adopted it as part of their content strategy are missing out big time. But what does it really take to adopt a video-first mindset? And is it enough on its own? Chris Kopech, the go-to Video...

Millennials kill everything (sorry), including traditional marketing–but in a good way. Christina Minshull, founder of The Brand Audit, is an expert at telling brand stories and says that, nowadays, there’s no other way to do it than to tap into the people making decisions behind the brand.  Taking us away from the stuffy boardrooms of the past, join Christina and Pius as they explore our era of faster, more casual marketing–the core of “Business to Human”. - Check the new and...

When the going gets tough, brand marketing usually gets booted right out of the marketing strategy. 😰😱  But Stanley Henry, TikTok star and founder of hugely successful agency The Attention Seeker, wants us (ie, you) to maybe not do that.  Roll up your sleeves with Pius and Stanley as they break down how branding = storytelling = revenue. And most of all, don’t 👏 give 👏 up 👏 ! - Check the new and improved Supercharge on the video version of this episode! No time in the day? We have a...

Attribution, creation, and distribution, oh my! Alice Ko is a strategic marketing leader who can track the whole journey from content all the way to conversion. She chatted with Pius and took us down the yellow brick road to #gettinggood. 🦁👌 It all starts with knowing your strengths, in marketing and in life. As Alice says, once you know what works, you can double down and do more of it. Out with ambiguity! Listen in on Pius and Alice and get good!  - We did a branding thing recently...

People say B2B content is “unwatchable”, “boring”, and “rigid”, but it doesn’t have to be. Award-winning Creative Director superstar Joel Alcala is here to spill all the tea. 🐸🍵 With 20+ years of experience in over 3 continents, you know he knows the ins and outs of the corporate world and storytelling - and how to do it in the LEAST boring way possible. Let’s spice things up and stop creating boring content!  - Want to see Joel's work in action? Check out the video version of this...

Leveraging the power of data is the secret weapon for success. From achieving executive-level buy-in to driving pipeline and attribution, data-driven marketing has the power to elevate and rapidly grow both your marketing function and your organization.  Stephen Midgley, Invafresh’s Vice President of Marketing, fosters a two-decade-long career delivering on increased brand awareness, pipeline attribution, and accelerated growth. His approach is founded on marketing attribution, data, and...

Ultra targeted content engages audiences better–but growing a global brand with a small marketing team means that it needs to be balanced with the art of repurposing without sacrificing quality. Cheryl Martel knows this firsthand. As the Global Head of Content for leadership advisory and executive recruiting firm Egon Zehnder, Cheryl is a longtime storyteller and one of a two-person content marketing team. With audiences all over the world, she’s had to balance a narrow focus on...

Executive buy-in and a strategic content program are the magic ingredients for driving growth. Ten Speed Co-Founder and CEO Nate Turner built the inbound engine that scaled Sprout Social to $100m ARR, and now consults for companies like Help Scout, Zylo, Hologram and Popular Pays. In this episode, he shares his strategies for B2B marketers and how to best utilize content for successful growth marketing: sometimes, the best course of action is to not to create new content. “How do you have...

AI tools like ChatGPT exploded in popularity, but as the hype begins to fade, many B2B marketers are left wondering if it fits into their workflow–or if it needs to be used at all.  First, we have to make sure we’re asking the right questions and looking at AI in the right light. Lumen5 co-founders Chris Bowal and Michael Cheng have been working on AI tools for businesses since 2017, and they dive into these new developments to help us understand the role that AI tools can play for...

When you’re facing a recession, the last thing on your mind is what opportunities lie ahead. Instead, you’re probably thinking about how to simply stay alive. But Pius Chan, Head of Growth at Lumen5, believes marketers are uniquely positioned to thrive. “How do we get that runway? How do we earn enough revenue to do the things we want to do? In times like this, marketers need to become revenue generators,” he says in this episode of Supercharge Marketing. Pius knows there are challenges...

In every crisis lies an opportunity for those who can adapt. Identification of risks, scenario planning and watching for early warning signs are approaches all marketers can take, regardless of circumstance.  As an independent board director of both public and private companies with no fewer than four different successful IPOs under her belt, Carol Meyers is the go-to for triple-digit revenue growth and billions in investor returns. Her industry-spanning consultancy and advisory services...

In a world where every startup is using innovative technology to disrupt the status quo, how can you ensure that your idea stands above the rest? Josh Lowman believes that the answer to cutting through the noise lies in category design and creation.  As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40 C-suite executives and their teams to create new categories and market them to their customers.  Sneak peek: “To me, the definition of...

Unlike most B2B SaaS companies, Later doesn’t rely on its sales team to drive revenue. In fact, it doesn’t even have a sales team. Instead, Later closes deals using a highly effective content strategy that aims to provide users with the right content through each step of the buyer journey.  Later’s former editorial lead, Jill Warren, joins us to dive deep into how she and her team built a content marketing engine that attracts over 2 million sessions per month to the Later blog. Her secret?...

James Mulvany is an endless resource about all things podcasting. As Founder of podcast.co and matchmaker.fm, two platforms designed to maximize the success of podcasts, we've lured him into sharing all the tips and tricks of succeeding in the B2B podcasting world. Sneak peek: "It's a case of identifying your market, trying to reach people who are maybe looking for a solution to a problem, or identifying some of the common pain points or the common questions that your customers have, and...

In the B2B marketing world, organizations that harness the power of thought leadership can leverage this to drive their business forward. However, building a thought leadership brand can be daunting. Enter Mark Raffan, a highly successful serial entrepreneur and lover of marketing, negotiation and thought leadership. Having coached executives and teams in some of the largest companies in the world, Mark shares some advice on how to get started, as well as some hot takes on some of the...

Regardless of its typical inclusion in most companies’ quarterly goals, traffic is not the ultimate success metric — it's conversions that matter.  Talia Wolf, Founder and Chief Optimizer of GetUplift, has spent many years convincing companies to invest in conversion optimization instead of solely focusing on traffic metrics.  She helps maximize conversions using an emotional targeting framework. Emotional marketing involves digging deeper into a customer’s psyche to identify how to meet...

Freelancers may know him for his hilarious (and sometimes painfully accurate) Twitter account, but Brooklin Nash isn’t just a witty commentator on life as a writer; he’s also a seasoned content strategist with an impressive list of B2B SaaS clients.  Brooklin believes marketers are too often stuck in the grind of churning out lead gen content. He’s an advocate for taking a step back: “It’s [about] taking a bigger picture and making sure you’re actually offering something unique,” he...

The days of detached, templated social media posts are over. Nick Bennett says it’s all about creating digital experiences for B2B prospects and letting your personality come through online. As Director of Field, Community, and Partner Marketing at Alyce — an AI-powered gift-giving platform — he’s paving the way for a new generation of field marketers.  No longer solely event-driven, field marketing is now about working cross-functionally with sales, finance, and ops to help drive...

Working around the globe while scrappily promoting brands and events taught PR veteran Jim James, founder of EASTWEST PR, what it takes to get noticed. Your customers want content about issues they care about, made by people who care about them. But too many businesses focus on what’s internally appealing and forget who it’s for, Jim says on this episode of Supercharge Marketing. Instead, B2B marketers will get better results by consistently creating, repurposing, and distributing content...

Mark Huber, Director of Growth at Metadata, shares the secrets behind the successful virtual B2B marketing summit he helped build: DEMAND 2021.  Metadata’s goal was to plan an online event the team would want to attend themselves. To achieve this, they started by solidifying relevant topics, then seeking top-notch speakers.  Mark believes transparency and personal connection were part of what made this inaugural event so popular — the team exceeded their goal of 4,000 registrants and had...

SEO used to be “so cookie-cutter, so cut and dry,” says Bernard Huang, CEO and Co-founder of Clearscope, a content optimization tool. But that’s rapidly changing.  It’s now tougher than ever to improve your page’s ranking by faking it. “We’re at an algorithm that’s more or less ungameable,” he says on the inaugural episode of Supercharge Marketing. Bernard believes B2B companies should create content that quells people’s curiosity and mirrors the shift from technical SEO to...

The way we consume content is rapidly evolving and brands looking to get an edge over the competition must master video. Mike Cheng, CEO, and Co-founder of Lumen5, believes snappy, shareable content formats like bite-sized video snippets are sounding the death knell to the traditional blog. “It can be very daunting to think about how to build a successful video brand — that could take years — but it's one video at a time, and that's the answer to how you build a video content empire,”...