The way we consume content is rapidly evolving and brands looking to get an edge over the competition must master video. Mike Cheng, CEO, and Co-founder of Lumen5, believes snappy, shareable content formats like bite-sized video snippets are sounding the death knell to the traditional blog. “It can be very daunting to think about how to build a successful video brand — that could take years — but it's one video at a time, and that's the answer to how you build a video content empire,” says Mike. In this episode of Supercharge Marketing, you’ll learn: why video is set to dominate the marketing world the importance of finding out which content formats your customers prefer how you can make your brand stand out with powerful multimedia content 💥 What he does: A serial entrepreneur, Mike is the CEO and Co-founder of Lumen5, a revolutionary online video creation platform with over 1M users. Built upon the goal of democratizing video, Lumen5 has scaled rapidly and has been named one of Canada’s top 100 fastest-growing companies. 💻 Lumen5 on the web: Website | Twitter | LinkedIn | Facebook 🔗 Mike on the web: LinkedIn | Twitter 🧠 Mike’s big idea: “The easiest way to ease into a new strategy is to work your way through one thing at a time. It can be very daunting to think about: How do you build a successful video brand? That could take years, but it's one video at a time. And that's the answer to how you build a video content empire.”