What’s the best way to think about supercharging your content? You can find the answer in a bucket of Legos. IKEA’s principal content strategist Timi Stoop-Alcala has a structural blueprint for repurposing content, leveling up how we think about omnichannel, and crafting human-centric content that captivates and converts. On the podcast, Timi gets modular on the meaning of modeling content. Not only is it critical for effective marketing and content strategies, it keeps your content from being boring. Listen to this episode to learn: The human-centric truth about good marketingWhy Lego provides the best blueprint for structuring your contentHow structured content is the key for a unified strategy across a global brand Check the new and improved Supercharge on the video version of this episode on Youtube! No time in the day? We have a TLDR blog highlighting the takeaways and need to knows. ABOUT THIS PODCAST Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds. We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together! BROUGHT TO YOU BY LUMEN5 Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.