From AI to B2B: Recession-Proof Marketing With Pius Chan
Listen now
Description
When you’re facing a recession, the last thing on your mind is what opportunities lie ahead. Instead, you’re probably thinking about how to simply stay alive. But Pius Chan, Head of Growth at Lumen5, believes marketers are uniquely positioned to thrive. “How do we get that runway? How do we earn enough revenue to do the things we want to do? In times like this, marketers need to become revenue generators,” he says in this episode of Supercharge Marketing. Pius knows there are challenges ahead, but he believes the best way to thrive in uncertainty is to tell different stories. Listen to this episode to learn:  How to reposition marketing strategies in a time of great change and uncertaintyHow you should approach content creation and repurposingHow the best marketers use AI tools most effectively Don't have all the time in the world? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every month! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Pius: The Head of Growth at Lumen5, Pius manages the go-to-market strategy and GTM teams: Marketing, Sales, and Customer Experience. His experience of 20+ years in B2B tech makes him well-versed in the holistic understanding of the buyer’s journey: from lead to loyalty and from awareness to advocacy. Connect with Pius here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today.
More Episodes
What’s the best way to think about supercharging your content? You can find the answer in a bucket of Legos. IKEA’s principal content strategist Timi Stoop-Alcala has a structural blueprint for repurposing content, leveling up how we think about omnichannel, and crafting human-centric content...
Published 05/16/24
Published 05/16/24
Welcome to the Season 2 finale of the Supercharged Marketing Podcast, where we've compiled the best snippets around the topic of AI from all our past guests. We explore the past, present, and future of AI with insights from industry leaders and address any questions that arose about the...
Published 01/10/24