Working around the globe while scrappily promoting brands and events taught PR veteran Jim James, founder of EASTWEST PR, what it takes to get noticed. Your customers want content about issues they care about, made by people who care about them. But too many businesses focus on what’s internally appealing and forget who it’s for, Jim says on this episode of Supercharge Marketing. Instead, B2B marketers will get better results by consistently creating, repurposing, and distributing content far and wide — i.e., showing up for their audiences. Listen to this episode to learn:  How to clear any generational resistance to tech and fearlessly promote your businessWhy you’re missing out if you aren’t creating sensory-rich contentTips for wisely repurposing your existing content