Mark Huber, Director of Growth at Metadata, shares the secrets behind the successful virtual B2B marketing summit he helped build: DEMAND 2021.  Metadata’s goal was to plan an online event the team would want to attend themselves. To achieve this, they started by solidifying relevant topics, then seeking top-notch speakers.  Mark believes transparency and personal connection were part of what made this inaugural event so popular — the team exceeded their goal of 4,000 registrants and had a show rate around 40%.   Listen to this episode to learn:  what Metadata focused on when planning its virtual summithow the team got the biggest names in marketing to speak at the eventwhy thinking long-term is the best strategy in B2B marketing 💥 What he does: Director of Growth at Metadata, demand generation platform for B2B marketing 💻 Metadata on the web: Twitter | LinkedIn | DEMAND 2021  🔗 Mark on the web: LinkedIn  🧠 Mark’s big idea: “We started with the topics first for the event. I think many people tend to start with the speakers first. We tried to figure out what people would be most interested in from a content perspective.”