During this holiday season, I hope you enjoy a replay of my popular Elf on the Shelf episode. I recorded this several years ago on the Smart Companies Thinking Bigger Network. Elf on the Shelf co-founder Chanda Bell gives us the behind-the-scenes story on how she, along with her twin sister Christa Pitts and her mother Carol Aebersold, transformed a cherished family tradition into a best-selling and enduring holiday brand. Listen in as Bell shares: The inspiration behind the story—and how they built it into an enduring brand. What they had to do to finally get the idea to market. The touching stories they hear from their customers. Words of encouragement for entrepreneurs. Learn more about your ad choices. Visit megaphone.fm/adchoices