Bill George has seen a lot of change during his many decades in the ground transportation industry—he's owned cab companies since 1984. But his journey started even earlier than that, when he grew up working in his dad's Chrysler dealership. Now, George is the one driving the change. The CEO of Kansas City Transportation Group and owner of WHC Worldwide, George joins Talking Business Now host Kelly Scanlon to discuss how he's capitalized on shifting consumer expectations and introduced a disruptive new model to the on-demand transportation sector—and ridden it to success. "Our mission is to use mobility to enhance the lives of our customers, driver partners and employees," George says. Listen in to discover how he: Honed his skills working with his father—and how the father-son duo managed to maintain a strong relationship despite some "knock-down dragout fights." Applied the lessons he learned after selling two businesses—and then buying one of them back. Observed a gap in the cab business—and introduced a solution that exploded company growth. Capitalized on the disruption created by Uber and others in the on-demand transportation industry. Created zTrip to combine the best taxi service model with the best technology to introduce a new hybrid brand of on-demand transportation.  George also offers practical advice on expanding market share, carving out a niche, defining customers, and working with family—including the thunder, wonder and blunder theory of multi-generational family businesses. As the CEO of KCTG, George sets the strategic direction of the country’s largest private passenger ground transportation company. KCTG has grown to include several well-known industry brands and operates in multiple U.S. cities and through affiliates around the world. Learn more about your ad choices. Visit megaphone.fm/adchoices