Serial entrepreneur Carl Gould, the founder of 7 Stage Advisors and the 7 Stage Growth Academy, joins Talking Business Now host Kelly Scanlon to share five key business lessons he's learned on his entrepreneurial journey. By the age of 40, Gould had built three multimillion dollar companies. He started his first—a landscaping business—while he was still in college and working at UPS. His next business was a construction company. Along the way, he's learned a lot about himself, about entrepreneurship and about business in general. In fact, he's written nine books on those topics. Gould has helped mentor the launch of more than 5,000 companies, and his methodologies are used in 35 countries. Tune in to discover what Gould has to say about these six areas that mean the difference between a company's success or failure: Do's and don'ts for setting your pricing strategy Why passion for your business isn't always necessary for success Understanding when it's time to relinquish control of some parts of your business Knowing how to use your competitors for leverage How to survive the "winter" of your business Why it's important to "keep your foot on the gas" when it comes to your marketing efforts CONNECT WITH CARL GOULD Facebook: https://www.facebook.com/thecarlgould Twitter: https://twitter.com/carlgould Learn more about your ad choices. Visit megaphone.fm/adchoices