In this episode, Stephen and Andrew teach you how to calculate your top-of-search bid multipliers so that you can hit your target ACOS across all ad placements, every time. While most managers stick to standardized top of search increases of 10-20%, we’re going to show you the formulaic way to calculate your placement settings.  Key Topics: Breaking down the Sponsored Product placements on Amazon The logical frameworks behind increasing bid modifiers  How to calculate your percentage increases for bid modifiers - THE SECRET FORMULA Here is the calculator we used on the podcast: Campaign Placement Performance Calculator Create a copy and put it to use! Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast   Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness