Episode 55   Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS:  00:00 – Introduction 01:07 – What is PickFu 3:02 – Journey and milestones 04:59 – Refining audiences 05:36 – Case Study 1: Tanking Sales 08:28 – Case Study 2: Pricing Point 10:17 – What makes a good split test? 13:38 – Split Testing Sponsored Brands Ads Creatives 16:12 – Beyond just Amazon and main images 18:13 – Quick turnaround time 18:40 – Quality consumer panels and system 19:53 – Survey panels: Profitable or not? 20:14 – Audience applications 21:57 – Determining the weakest points of conversion 26:44 – The best way to connect with Justin 27:01 – https://www.pickfu.com/ 27:30 – Exclusive deals for TAAP subscribers 28:01 – A life lesson 29:25 – Podcast conclusion and key takeaways   🔗Connect with Stephen & Andrew:   Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/   🎙️Follow That Amazon Ads Podcast:   LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks:   If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.   Stay tuned for the next episode, next week, same place!   #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness