Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   ----------  CHAPTERS:  00:00 – Introduction 01:03 – Poll Results 2:03 – Getting them right, right from the start 04:52 – Overview 06:20 – Method 1: The Amazon suggested bids 09:16 – Method 2: The start low and inch up 10:30 – Thoughts on placement modifiers 12:56 – Method 3: The (Account) Average CPC 15:09 – Pseudo RPC Method 16:51 – Method 4: The Converting CPC 18:52 – What does not work? 20:00 – How to make it work? 24:30 – Case Study: Zero-dollar CPC (zero clicks, 1 order) 26:17 – Ad Labs / Destination Ad group’s Target CPC 26:38 – How Revenue Per Click helps in 2 bid optimization scenarios 26:54 – On high AcoS keyword 28:25 – Use Target CPC of destination ad group 31:20 – Best approach 32:07 – Sidenote: Bulk Sheet 33:42 – Final thoughts 🔗Connect with Stephen & Andrew:   Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/   🎙️Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks:  If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness