Episode 55   Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS:  00:00 – Introduction 01:07 – What is PickFu 3:02 – Journey and milestones 04:59 – Refining audiences 05:36 – Case Study 1: Tanking Sales 08:28 – Case Study 2: Pricing Point 10:17 – What makes a good split...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   ----------  CHAPTERS:  00:00 – Introduction 01:03 – Poll Results 2:03 – Getting them right, right from the start 04:52 – Overview 06:20 – Method 1: The Amazon suggested bids 09:16 – Method 2: The start low and inch up 10:30 – Thoughts on placement...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---------- 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  🎙️Follow That Amazon Ads Podcast:  LinkedIn:...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ----------🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  🎙️Follow That Amazon Ads Podcast:  LinkedIn:...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---------- 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  🎙️Follow That Amazon Ads Podcast:  LinkedIn:...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---- On today’s milestone 50th episode, we bring on the friend who inadvertently made us do this podcast for almost an entire year just to get him on. You won’t want to miss this one.  He shares how deploying an “Omni-Channel” media strategy off-Amazon helped his...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ------ CHAPTERS: 00:00 Introduction 02:15 Meet Carly McMillen 04:00 Does PPC help with Organic Ranking? 06:30 The "Customer Happiness" Index 9:35 Why SEO Doesn't Always Work 13:37 How PPC can sometimes HELP your organic rank 20:52 How PPC can sometimes HURT your...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---------- CHAPTERS: 00:00 Introduction 02:53 Why Target ACOS Matters 04:30 The Key to Breakeven ACOS: Pre-Ad Profit Per Sale 16:59 The Nuances in Vendor Central 21:17 What to Consider with Target ACOS 23:31 The Strategy Behind Breakeven Advertising on...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  --------- 00:00 Introduction 02:21 Optimizing Bids: How Often Should You Do It? 03:17 The Nuances of Bid Optimization 12:20 Understanding Optimization Frequency and Its Impact 16:55 The Importance of Timing and Time Frames in Bid Optimization 21:38 Special...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---- Today, we’re diving into the world of Vendor Central with former Vendor Manager and true expert, Josh Cowan. We’ll be discussing many of the challenges facing Amazon Vendors and provide some thoughts on when it might be time to make the switch from Vendor to...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---- Get ready to dive deep into the world of TikTok ads with Eric Martindale, founder and CEO of Elite Commerce Group.  Explore the benefits, challenges, and strategic approaches to utilizing TikTok for brand growth. From privacy concerns to the vibrant user...

Get our FREE Amazon PPC bid optimizer! Join our FREE Discord community of Amazon PPC managers. Sign up for That Amazon Ads Masterclass!  ---- We’ve covered this topic before… and we’re doing it again. And we're doing it BETTER. We’ve refined our formulas (formulae?) and built out the strategy for Sponsored Brand placements so that YOU can take your ads to the next level. Get the Campaign Placement Calculator here! CHAPTERS: 00:00 - Introduction 03:01 - Sponsored Products...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---- Today we’re answering the question: “What makes a good video ad?” With Amazon increasing the opportunity for videos, both on- and off-platform, getting your video right is more important than ever before. Luke Melrose, creative director and video ad...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---- Tune into this week’s episode to hear from the one and only, Destaney Wishon. Destaney needs little to no introduction as she has been a leading mind in the Amazon space for many years. Destaney is the CEO of btr media, formerly Better AMS, and is a regularly...

Our FREE bid optimizer is live! Join the waitlist to gain access. Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  -------- In this episode, Stephen & Andrew discuss a brand new development inside the Sponsored Product Search Term Report. Uncover the truth about product targeting. It isn’t what you think!  Tune in to find out more...

Get our FREE Amazon PPC bid optimizer! Join our FREE Discord community of Amazon PPC managers!  Sign up for That Amazon Ads Masterclass! — Back with another epic Amazon PPC debate, this week we’re talking about Single Keyword Campaigns. Should you be limiting your campaigns to 1 keyword in each? 5 in each? Or is it 10? FInd out on this week’s episode! We’re joined once again by the always insightful Elizabeth Greene, Co-Founder of Junglr, and an awesome special guest, Keith Mander, who is...

Our FREE bid optimizer is live! Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community. Sign up for That Amazon Ads Masterclass. -------- In this episode, Stephen & Andrew share the 4 scenarios where increasing bids on High ACOS targets makes sense. And it’s probably not what you’re thinking…. Key Topics: The 4 Scenarios where you should increase bids on High ACOS targets The math behind increasing bids on non-performers ...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---- Tune into this week’s episode to hear Branding and Content Optimization Expert, Emma Schermer Tamir. Emma is the founder of Marketing by Emma, an Amazon Branding & Design agency. In this episode, she shares her expertise on all things branding and...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/  Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  -------- In this episode, we discuss the differences and nuance between different cost types in Amazon PPC: CPC, CPM, and vCPM. Stephen and Andrew break down their thoughts on the topic and shed some...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---- Tune into this week’s episode to hear from Hannah Whitlock of RedDog PPC. In this episode, we break down how to audit your Amazon account. We leave nothing out, as this discussion spans outside the realm of just PPC and brings the full picture of selling on...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/  Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  -------- In this episode, we talk about how to choose a date range when optimizing your Amazon PPC campaigns. When you’re optimizing bids, the date range you use or the data you select, is...

THE MASTERCLASS IS LIVE: ⁠https://thatamazonadsmasterclass.com/⁠ Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/  Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  —-------- In this episode, Stephen and Andrew dig into the Revenue-Per-Click (RPC) bidding model, explaining why it works best for Amazon PPC and how it can help you hit your target ACOS every time. Key...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/  Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  —-------- In this episode, Stephen and Andrew break down the concept of using bid ceilings when calculating your Amazon PPC bids. In this over-the-shoulder style video, you’ll see exactly how to calculator your bid ceilings using formulas in your Amazon PPC bulksheets. Key...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/  Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  —-------- In this episode, Stephen and Andrew share the cold hard truth about bid automation tools in Amazon PPC. This no B.S. episode might change your perspective on using AI and completely automated softwares to manage your bids… Key Topics: A deep-dive on the 7 reasons bid...