Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/  Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  -------- In this episode, we talk about how to choose a date range when optimizing your Amazon PPC campaigns. When you’re optimizing bids, the date range you use or the data you select, is incredibly important.  If you get this one thing wrong, it can drastically throw off your performance. In this over-the-shoulder style episode, we show you real scenarios and how to analyze your account to pick the perfect date range every time. Key Topics: Why date range selection is massively important in Amazon PPC How to critically think through what date range to select Real-life scenario analyzing an accounts trends to choose the perfect date range 🔗Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  🎙️Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness