Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---- On today’s milestone 50th episode, we bring on the friend who inadvertently made us do this podcast for almost an entire year just to get him on. You won’t want to miss this one.  He shares how deploying an “Omni-Channel” media strategy off-Amazon helped his brand rapidly scale ON Amazon. We talk about: 1️⃣ Why you shouldn’t “Put all your eggs in one basket” on Amazon 2️⃣ The ROI of deploying to other advertising platforms 3️⃣ Tools for solving the attribution dilemma in the omni-channel landscape 4️⃣ The blue ocean opportunity still on Amazon 🔗Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  🎙️Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness