Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  --------- 00:00 Introduction 02:21 Optimizing Bids: How Often Should You Do It? 03:17 The Nuances of Bid Optimization 12:20 Understanding Optimization Frequency and Its Impact 16:55 The Importance of Timing and Time Frames in Bid Optimization 21:38 Special Considerations for New Campaigns and High AOV Products 32:54 The Philosophy of Doing Nothing: When Not to Optimize 38:00 Closing Thoughts 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  🎙️Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness