Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---------- CHAPTERS: 00:00 Introduction 02:53 Why Target ACOS Matters 04:30 The Key to Breakeven ACOS: Pre-Ad Profit Per Sale 16:59 The Nuances in Vendor Central 21:17 What to Consider with Target ACOS 23:31 The Strategy Behind Breakeven Advertising on Amazon 24:52 Diving Deeper into Advertising Strategies and Tactics 25:23 Understanding and Setting Target ACoS 27:37 Tactical Insights on Brand Defense and Keyword Targeting 30:55 Strategic Considerations for Ranking Keywords and Investment Levels 46:24 Final Thoughts on Target ACoS and Strategic Advertising 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  🎙️Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness