Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/  Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  —-------- In this episode, Stephen and Andrew share the cold hard truth about bid automation tools in Amazon PPC. This no B.S. episode might change your perspective on using AI and completely automated softwares to manage your bids… Key Topics: A deep-dive on the 7 reasons bid...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  ---- Tune into this week’s episode to hear from Adam Mellott, Head of Service Delivery at Better AMS, an Amazon Advertising Agency. Adam shares his wit and wisdom learned from 7 years working in e-Commerce to help you better serve your clients through effective communication, goal setting, and producing results for clients.  📨Connect with...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  ---- Tune into this week’s episode to hear from Mina Elias of Trivium Group. Mine shares EXACTLY what it took to grow MMA Nutrition to over 7-figures on Amazon. Hear grit and wisdom from the trenches of Amazon to fasttrack your success.  📨Connect with Mina: Trivium Group: https://triviumco.com/  LinkedIn:...

In this special PPC debate episode, we’ve got TACOS on the menu. Joe Shelerud of AdAdvance and Philip D’Orazio state their case on why you SHOULD or SHOULDN’T use TACOS as your guiding metric on Amazon 🤔 Find out on this week’s episode of That Amazon Ads Podcast! 📨Connect with Joe: AdAdvance: https://www.adadvance.com/   LinkedIn: https://www.linkedin.com/in/joeshelerud/  📨Connect with Phillip: PDMG: https://palmettodigitalmarketinggroup.com/  LinkedIn:...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/  You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  —------- In this special guest episode, we hang out with Nathan Rigby from Analytic Index to talk about how you can leverage the largest Amazon database that’s not Amazon, Analytic Index. Nathan shares what he thinks will shape the future of retail media in the coming years. You won’t want to miss this...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/  You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  —-------- In this episode, Stephen and Andrew discuss the coming revolution of AI on Amazon and across industries. Prepare yourself for the coming wave of technological acceleration. THIS IS NOT A DRILL! Key Topics: How to leverage AI to give yourself an edge How AI is taking over Amazon Tips for...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  ---- In this featured guest episode, we've got Abe Chomali from XP Strategy joining us to talk about Amazon and the trajectory of digital marketing. Hear Abe’s story about how he got sued, and how he was the only advertiser ever who had a credit line with Google.  📨Connect with Abe Chomali: XP Strategy:...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/  You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances —-------- In this episode, Stephen and Andrew share their own tactics and strategies on capturing “low-hanging fruit” in...

JOIN OUR FREE DISCORD: https://discord.gg/AYfMkfBPzG  We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ---- In this featured guest episode, we've got Will Haire from BellVix joining us to talk about Amazon Streaming TV and OTT.  Will brings his fresh insights and perspectives on STV and OTT, sharing practical tips and strategies for setting your...

Join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances -------- In this episode, Stephen and Andrew introduce to topic of dayparting as Amazon has rolled out its new scheduled rule bidding, where you can optimize your bids throughout the day and week right inside the Amazon Ads UI. No...

Join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ----------------------- In this episode, Stephen and Andrew wrap up the series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and learn how to get the most out of...

Join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ____________________________ In this episode, Stephen and Andrew continue a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and learn how get the most out of your...

JOIN OUR FREE DISCORD: https://discord.gg/AYfMkfBPzG We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ---- In this featured guest episode, we've got Sam Lee from DLVRD Media on to talk about how you can set yourself up for success when getting started on Amazon DSP.  We cover the common misconceptions advertisers have about DSP, how to best utilize...

In this episode, Stephen and Andrew share 7 Excel tips and tricks for faster Amazon PPC reporting and analysis. These 7 tips are just the tip of the iceberg, but they’re the tried and true, the most frequently used Excel tools that we use every day. Listen in to see how you can utilize these 7 tips to improve your data reporting and analysis skill set. Key Topics: How to aggregate data use Pivot tables & many use cases The one excel function that saved us thousands of hours ...

In this episode, Stephen and Andrew continue a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and accelerate your Amazon ads.  They tackle all the nuances, capabilities, and different ways you can use the report, showing you quick ways to extract the value and use it in your day-to-day management of accounts.  Key Topics: Breaking down all the insights Search Term Impression Share reports can bring The top use...

In this episode, Stephen and Andrew kick off a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential.  They break down all the different capabilities, share ideas for different ways to use the report, where to download it, and then share a variety of ways they use it in their day-to-day management of accounts.  Key Topics: The top use cases for search term reports that no one is doing How to get super granular with...

In this special bout, we get Steven vs: Stephen, Pope vs: Noch, CTR vs: CVR, the Ultimate Showdown of the Amazon ages! Right from the sound of the first bell, these two get after it. Throwing curveballs and bringing the heat straight from the jump, Pope defends the focus on CTR in 2023, while Noch bobs, weaves and tries to avoid Pope’s powerful left hook. Noch recovered and fired back late in the rounds, for a historic Amazon PPC debate finish. Will this one make it to the final bell for a...

In this episode, we try something a little different by bringing on a guest to share their expertise and knowledge with you. We had a value-packed conversation with Elizabeth Greene from Junglr, an Amazon agency for 7-figure brands with 8-figure ambitions. We dive deep into Amazon analytics, you won’t want to miss the gold inside this episode.  Key Topics: The 3-step reporting process for drawing out actionable insights from your data to steer your Amazon business Analytics tools you...

In this episode, Stephen and Andrew break down one of the most important formulas for growing your Amazon sales, so you don’t want to miss it! They cover the 3 factors that determine the growth of an Amazon account, giving you the tools and knowledge you need to go back and scale your Amazon brand. Key Topics: An overview of the 3 (and only 3) variables that grow your Amazon sales The tools and frameworks for diagnosing low sales Deep-dive on the relationships between Traffic,...

In this episode, Stephen and Andrew teach you how to calculate your top-of-search bid multipliers so that you can hit your target ACOS across all ad placements, every time. While most managers stick to standardized top of search increases of 10-20%, we’re going to show you the formulaic way to calculate your placement settings.  Key Topics: Breaking down the Sponsored Product placements on Amazon The logical frameworks behind increasing bid modifiers  How to calculate your...

In this episode, Stephen and Andrew reveal The 6th Principle You Need to Succeed in Amazon PPC (throwback to Episode 1: The Top 5 Principles) Though it might surprise you, the 6th principle isn’t tangible or quantifiable… it’s instinctual.  You have to feel it. That’s why we call it the 6th Sense of PPC managers. It’s about finding the balance on the wide spectrum of tools and capabilities. Listen in to see how you can utilize this special ability to improve your advertising...

Welcome to That Amazon Ads Podcast’s very first Amazon PPC DEBATE! In this highly anticipated episode, we’re discussing the topic of AI vs Manual optimizations, with an expert representing each point of view.  Saif Elhager of AiHello explains and defends AI automation while Mina Elias of Trivium Group argues for doing things the old school way–through manual bulk files. Join us in this epic conversation about which method produces the best results and will own the future of Amazon...

In this episode, Stephen and Andrew cover Sponsored Brands, what to do, what not to do, and how to get the best performance with this ad type. This episode is full of practical tips for helping you craft winning Sponsored Brands campaigns, and they cover some pretty interesting, high-level marketing topics that you won’t want to miss. Key Topics: Capabilities and features of Sponsored Brands - Conceptual understanding  Unique strategies you can use to dominate competitors with...

In this episode, Stephen and Andrew break down how to effectively use negative keywords to reduce wasted ad spend and improve Amazon PPC performance. They cover a quick Prime Day performance recap, share their post-Prime Day strategy, then dive right into how they use negative keywords, showing you how to identify negative keyword opportunities and quickly apply them to your campaigns.  Key Topics: Stephen & Andrew answer your question about post-Prime Day What are negative...

In this episode, Stephen and Andrew break down how to scale your ad campaigns with effective keyword harvesting principles. They share their opinions on hot topics like “Whether you should negative match your keywords in their source ad groups?,” and “When to use manual keyword selection over research campaigns.” This episode is nothing short of value-packed and sure to help you in your journey to becoming the best Amazon ads manager you can be. Key Topics: - Stephen & Andrew answer...