In this episode, Stephen and Andrew kick off a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential.  They break down all the different capabilities, share ideas for different ways to use the report, where to download it, and then share a variety of ways they use it in their day-to-day management of accounts.  Key Topics: The top use cases for search term reports that no one is doing How to get super granular with your reporting using search term reports Using Search Term Reports to aggregate and segment data to see the exactly what you want Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast   Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness