In this episode, Stephen and Andrew continue a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and accelerate your Amazon ads.  They tackle all the nuances, capabilities, and different ways you can use the report, showing you quick ways to extract the value and use it in your day-to-day management of accounts.  Key Topics: Breaking down all the insights Search Term Impression Share reports can bring The top use cases for Search Term Impression Share reports How to calculate total possible impressions for a search term How to use data from Search Term Impression Share in your advertising optimizations Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast   Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness