THE MASTERCLASS IS LIVE: ⁠https://thatamazonadsmasterclass.com/⁠ Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/  Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb  —-------- In this episode, Stephen and Andrew dig into the Revenue-Per-Click (RPC) bidding model, explaining why it works best for Amazon PPC and how it can help you hit your target ACOS every time. Key Topics: Why your ACOS goes up when you decrease your bids How to solve the “Low Data Problem” on low click keywords and clean up wasted spend When and When Not to use Revenue Per Click 🔗Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  🎙️Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness