Our FREE bid optimizer is live! Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community. Sign up for That Amazon Ads Masterclass. -------- In this episode, Stephen & Andrew share the 4 scenarios where increasing bids on High ACOS targets makes sense. And it’s probably not what you’re thinking…. Key Topics: The 4 Scenarios where you should increase bids on High ACOS targets The math behind increasing bids on non-performers Understanding the role of your bids in Amazon PPC 🔗Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  🎙️Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness