Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---- Get ready to dive deep into the world of TikTok ads with Eric Martindale, founder and CEO of Elite Commerce Group.  Explore the benefits, challenges, and strategic approaches to utilizing TikTok for brand growth. From privacy concerns to the vibrant user engagement on the platform, you’ll gain valuable insights into navigating TikTok's ad ecosystem and how to make TikTok ads work for your brand. CHAPTERS: 0:00 - Introduction  2:10 - Demystifying TikTok Ads and User Engagement  5:45 - TikTok's Privacy Concerns and Market Dynamics  8:30 - Eric Martindale's Journey from Marine Corps to E-Commerce  12:55 - Transitioning to TikTok and Understanding TikTok Shop  16:20 - Strategic Approaches to TikTok Creative Content  19:00 - Insights on Driving Sales through TikTok Ads  22:30 - Eric Martindale's Thoughts on Future Marketing Trends  25:45 - Exploring Omni-Channel Marketing Strategies  28:10 - Closing Remarks and Eric’s Contact Information ▶️ Connect with Eric: LinkedIn: https://www.linkedin.com/in/eric-martindale-amazonagency/  Elite Commerce Group: https://www.elitecommercegroup.com/  🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  🎙️Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness