This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in the UAE, the LinkedIn-Edelman B2B Thought Leadership Impact Report, and how AI is influencing the creative process. The episode also discusses innovative campaigns from brands like Paddy Power, Kahluah, and Under Armour's AI-generated sports commercial. Additionally, it addresses TikTok's potential ban in the US and Starbucks' restructuring of its marketing leadership. The episode wraps up with highlights of award nominations and recent podcast episodes, offering insights into recent marketing trends and discussions on AI’s role in creativity, the importance of thought leadership, and the evolving landscape of advertising. 00:00 Welcome to the Marketing Roundup! 00:21 March 2024 Sponsorship Opportunities and Show Updates 00:58 Heinz Ketchup Insurance: A Sticky Situation 01:58 LinkedIn and Edelman's Insightful B2B Report 03:14 Paddy Power's Creative Marketing Genius 04:08 St. Patrick's Day Celebrations and Brand Collaborations 05:13 TikTok's Uncertain Future in the US 06:39 Sam Altman's view on AI's Impact on Creativity and Marketing 08:34 Under Armour's AI-Powered Sports Commercial Controversy 10:08 Cannes 2024 Preparations and Opportunities 10:55 Pot Noodle's Slurp Campaign: A Sound Strategy? 12:54 Bailey's Innovative Solution to a Common Dilemma 13:31 Andrex's Bold New Brand Platform 14:49 Stella Artois' Star-Studded Campaign 15:44 Celebrating Differences with a Powerful Message 17:00 Starbucks' Marketing Leadership Shake-Up 18:04 AIM Awards and Marketing Excellence Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/ Get in touch about sponsorship or content partnerships, email [email protected] Visit www.thatswhaticallmarketing.com to listen back to all previous shows Hosted on Acast. See acast.com/privacy for more information.