Today’s discussion is a continuation of one previously had about marketing funnels and ways to gain a larger audience and convert them to customers. Today’s guest had a job but left it to pursue his passion – he sold T-shirts at first, and he had a failing website, then he discovered 'Clickfunnels' which changed everything.  He is Trey Lewellen; Trey is also the originator of the tactical Lumitact flashlight – which became a huge success (with the help of a funnel). The entrepreneur and the Internet    The internet has leveled the playing field for entrepreneurs because like Trey who started with a laptop and two pages of a website – everyone can start. Trey began with a platform that was not sustainable because he did not have a good foundation – a system which captured buyer information but then he switched to a two-page website using Clickfunnel, and that was a huge success. How many pages does a site need to have? Many entrepreneurs often ask, “how many pages should a website have?”  Trey was successful with only two pages. Clickfunnel – how long does it take, how much does it cost? If an entrepreneur wanted to start something today – there is a fourteen-day free trial, and the subscription is about 97 dollars per month.  For Trey, the physical items sold were items from Amazon. What is Clickfunnel? Clickfunnel is a dream come true to practically anyone trying to get online because it’s just dragging and dropping windows, and you’re up and running within a day.  Once you’re familiar with it, a nice looking funnel – order form, thank you page, sales letter, upsell, down sell – things like that can be done in a few hours; so it’s efficient, quick, plus it looks amazing and professional.   In layman’s terms – this can be set up by someone who knows nothing about setting up sites. Mastering funnel-ethics Trey has created a blog around mastering the metrics of Clickfunnel - it’s one thing to put a product up, but it’s also important to understand what makes a funnel work.  The people who are successful online know the mathematics behind the funnel – what are the costs per customer, what are the profit margins, what are the costs of goods and what are the upsells and down sells? Get in touch Visit Trey’s website at treylewellen.com – check out Clickfunnel Get started