What’s Behind the Open Door “When one door closes, another door opens.” We’ve all heard this saying so many times that it’s practically a cliche. Still, the concept remains true in all aspects of life. Most of the time, when someone tells us to take advantage of an opportunity, they’re talking about a potential relationship, applying for university enrollment, and things like that. Many people don’t realize that the same principle applies to starting a business. Business owners are...

Summary: When starting a business, it’s important to understand the legal framework you’re working within because not every industry has the same rules. Our guest and owner of three businesses, Michael Farca, has a couple tips for up-and-coming entrepreneurs about how different businesses are structured. What Are the Types of Business Structures? Before you can officially set up a business, you’re required to send some information about your new business with the IRS for tax...

Happiness is something we all strive for – at work and in our personal lives; however, a recent Gallup Poll said that about a third of us just aren’t happy and we spend about a third of our lives doing something that we hate. Our guest is a career life coach – Jody B. Miller – and she is known as the Work Happiness Expert she also has a new book – From Drift to Shift. Why are so many people unhappy and unfulfilled? The reasons are many, but most of the time it’s because people don’t...

We all have a fear of speaking in front of groups of people or making a presentation – Dr. Joyce Knudsen, Impression Management Counselor is back to give some tips on how to keep an audience’s attention when speaking – no matter what the topic is.   Simple things to help hold someone’s attention The key thing is to talk about something the other person is interested in – especially those in the new generation; millennials and baby boomers have two different listening styles so it’s...

We’re always trying to make good first impressions as we try to grow our businesses by gaining new clients and meeting new people all the time. Today’s guest is a regular on the show - Dr. Joyce Knudsen – an Impression Management Counselor; she helps people with creating lasting impressions not only in social media but also in one on one.   Key things to making a great impression Whether you’re an entrepreneur or a you’re in the corporate world, these days it’s really hard to make a...

We all have a passion for something and the question is how does that affect our lives. Today’s guest has a passion for architecture and her name is Karen Otis, and with this passion, she made an amazing discovery -- she created methods for designing and building the perfect life. So in a nutshell, what she does for homes and buildings is what she does for life. Karen will explain the full connection to us in the next ten minutes! When do we know when to rebuild our lives? Karen talks...

Today’s show will look at how customers, clients see you – how your brand is perceived.  The guest today is an expert on the subject and a regular on the show – Dr. Joyce Knudsen - she’s a great impression maker.  She has worked with entrepreneurs and larger businesses on how to establish and improve on the things that create a good impression. Why is it important to create a good impression? It’s important because once you’ve made an impression it’s very difficult to change it; it sticks...

Acquiring a customer takes a lot of work but many entrepreneurs just focus on acquiring the customers but they overlook retaining these customers as they consider customer service a great cost – today’s guest is Dr. Joyce Knudsen and she will be talking about the impressions that customer service makes and how they can help to build our business. Customer Acquisition VS Customer Retention Although it costs as much seven times more, many entrepreneurs focus on new customer acquisition than...

Today’s topic is “Don’t let perfection be the enemy of getting started” and today’s guest has an agency called The McGuire Content Marketing Agency; Robert McGuire is an expert in content marketing and he wrote a post which was all about today’s topic of discussion. Why do we feel the need to be perfect? We feel a need for perfection because we are worried, we fear that we will make a mistake or that we will fail and a lot of time we fear investing time and resources into something...

I’m sure you’re all like me -- going to websites, whether it be to compliment, get an issue solved, or even just for more product info  -- and then they never get back to you. As entrepreneurs, we need to learn how and when to respond to things. Bringing on a regular to the show, Dr. Joyce, David calls her an image maker, but she’s more about impressions, and we’re going to ask her how fast we should respond to inquiries. How long should we wait before responding to people? As chance...

All of us have probably been to a trade show or two in our lifetime but a lot of us don’t think about what goes into making you a rock star of that tradeshow. Trade shows are one of the greatest ways to build your business, improve outreach, and acquire customers. Find the Best Show for You For example, if you’re a local business then you don’t need to waste money going to a national show -- find the one that’s going to reach your target audience. There are so many shows out there and you...

How you conduct yourself in meetings is a reflection of you. Some entrepreneurs have been in the business world for quite some time now but for many of you out there that haven’t really had a lot of meeting experience, we’re going to share with you a bit of tips you can use when either attending or holding meetings yourself. Today with us we have regular Dr. Joyce Knudsen. Forgotten Rules of Meetings There are a lot of forgotten rules when it comes to meetings. One of the biggest pet...

In today’s podcast, David and Lisa talk about customer acquisition and then keeping that customer’s attention throughout the months or years. The cost of getting a customer What a lot of businesses don’t think about is that you have a cost of customer acquisition -- whether it be the cost of a going to a trade show or the cost of advertising. When you’re smaller this is inevitable, you’ve gotta do it, but once you’ve grown a bit bigger you can switch your marketing tactic to more of an...

Stealing a quote from today’s guest -- “Just because it’s on the blog section of your website doesn’t make it content marketing” introduces us to this very useful topic, and while we all want to believe it does, there’s a lot more behind it. Our guest today is Robert McGuire -- Robert has his own agency called the McGuire Editorial Content Marketing Agency. He helps companies create effective, high quality and authoritative content marketing. Deposits in the Karma Bank One of David’s...

Direct to consumer expert Ed Hauck is back on today’s show; he will discuss how direct to consumer works and provide answers. How do entrepreneurs make it work? As someone who has been doing direct to consumer for over twenty years, Ed sees direct-to-consumer like a large Math problem because you can go directly to the consumer and get individual buyer behaviors and receive feedback on product – it allows you to test, test and re-test.  So, by the time you go to roll something out and...

Today’ guest is Greg Davis, and he is best known for revolutionizing the construction industry with software that automated manufacturing processes. He has helped grow sales teams over the years and has an Inc. 5000 award – he’s an expert on marketing and building businesses. What does Greg do? Greg has a consultancy business that helps companies grow their sales and value; he also has a show which also helps companies grow their business not to mention it provides entertainment!  The...

Today’s guest will share with listeners the truths and myths of selling on Amazon and making a fortune – he is Ed Hauck.  Ed is an expert on direct to consumer and today he will answer the question – “is Amazon the reason so many retail stores are closing their doors?” Why are retailers dying? Amazon is a here to stay – it is a game-changer which is not going anywhere, and blue Ed claims it isn't killing brick and mortar and has essentially become the Google for products.  There is a...

Today’s discussion is a continuation of one previously had about marketing funnels and ways to gain a larger audience and convert them to customers. Today’s guest had a job but left it to pursue his passion – he sold T-shirts at first, and he had a failing website, then he discovered 'Clickfunnels' which changed everything.  He is Trey Lewellen; Trey is also the originator of the tactical Lumitact flashlight – which became a huge success (with the help of a funnel). The entrepreneur and...

If you are an entrepreneur who wants to get their product directly into a consumer’s space, the expertise of today’s guest is unmatched – he is Ed Hauck. Selling directly to the consumer – what are some of the challenges of going to retail? The first challenge is you need to have some velocity behind your product; so as a startup or an entrepreneur who hasn’t sold the product in any other channel – the retail channel is going to be asking about success rate, how many units are...

As an entrepreneur, we try and be smart with our business, our finances, and you want your money to outlast you; today’s guest Sheryl Fields found a way to help us.  Sheryl has helped others with their finances and can show people how to pay off their debt in a fraction of the time, and also demonstrate how to invest and make money. Tackling debt is the first thing The first thing to address with people is debt because a lot of the time that’s what keeps them up at nights, and so a way...