You aren’t alone if you have issues getting people to sign up to your website. You can spend all the money in the world on marketing and traffic, but if you lack a proper and effective funnel, it all means nothing. If your site design is profoundly flawed, the majority of visitors will leave without giving it a second thought. What Is a Call to Action A call to action is effectively an instruction you give to a potential customer for them to put to use a good or service of yours. Capturing a person in their first visit is tough, making email sign-ups one of the most effective calls to action you can implement. Keeping in touch with your audience is imperative and following the 80/20 rule is key. David further elaborates on this. Lead Magnets Are Important Lead magnets go hand-in-hand with a call to action and email marketing. In today’s digital world the best lead magnet is value. Why would anyone want to give you their email voluntarily? What value can you offer to them? We’ll figure out the best piece of value you can create to garner a valuable and engaged following. Solving Problems Is Key Solving problems isn’t necessarily selling your potential customer a good or service, but offering them something that is of immediate benefit to them. It is then up to them to utilize that information as a personal guide for free. Imagine being forcefully sold a car instantly, with little to no knowledge of what you’re getting into, as opposed to being offered a free brochure with all the information you need to make an educated purchase. Trust is Paramount Now that you’re at this step your primary goal is to build trust. If you put out a clear guideline of what you’re going to send them and when you’ll send it to them, it then creates a distant relationship between you and your customer. Keep in mind to reassure them you will never send them spam or sell their email address but instead, you’re working for them, sending them valuable information that will help them. Keep It Up Continuous value and knowledge are very practical for your email subscribers, and there is no reason to halt what it is you’re doing if it works. There are three options when it comes to sign-ups: The person will make a purchase, unsubscribe, or you continue to offer them free value. You must also keep in mind emails are not a substitute for social media posts, meaning, they are sent periodically and not in say groups of 10 emails per day. Your email campaigns should be more of a semi-blog post style content offering, for example, your latest tips, podcast, or any valuable content you want your audience to see. Naturally, now and then it is okay to promote particular content, just make sure it isn’t something completely unrelated to your brand's area of focus.