When speaking to potential clients one would assume a generational gap would be a reference to millennials in contrast to the ages before them, and while that’s true, today’s podcast will present a different spin on the meaning of “new generation in town” you probably have never wrapped your head around. The Forgotten Generation In today’s marketing environment it isn’t necessarily the newer generation that everyone is forgetting, it’s the older ones and not just this, we fail to remember that different generations aren’t necessarily supposed to be kept separate. Reaching out to newer generations is important, but we cannot forget to communicate and work together to achieve the greatest overall results. Learning various ways to speak with and communicate between different generations is of utmost value in today’s ever-changing world. Learning to Speak to Generations That Aren't Yours If you desire to remain competitive, you must find ways to discover more about generations that are different from yours, whether they come before or after, some may just be your ideal clients which you would benefit from targeting. Differences in Ideologies and Lifestyles Between Generations Is Okay Dr. Joyce authored a book called, “The Generational Puzzle” and in it, she interviewed different people from each generation and had them tell their story. During this process she noticed that there are vast differences in what each from their respective generations would say, however, as we learn, this isn’t necessarily a bad thing. An example was brought up about the show “Survivor” where they had Millennials vs. Generation X, and while they all had their differences, when they came together problems were solved a lot faster than naught. Similarities vs. Differences in Generations and What We Can Learn We're told that although differences are apparent, there are a lot more similarities between the generations than there is contrast. It is clear that there are quite a few lessons the younger generations can learn from the wisdom of the older ones, and inversely, there are a lot of innovative methods the young generations can teach the older ones (Dr. Joyce goes into more detail with an example). Social Media and How It Bridges the Generational Gap As we all know, social media is the greatest phenomena of this century when it comes to connecting to and expanding your audience. In today’s world, people of all ages are becoming more technology savvy, and the majority of the world is active on their smart and mobile devices, further strengthening this point. If you have a desire to learn about a target audience that’s foreign you need to reach out to them and connect on a different level. We have a lot to learn from every generation.   You can learn more about Dr. Joyce here: http://drjoyceknudsen.com/