In today's show our guest is Dr. Joyce Knudsen. She is a professional Image and life coach, who is also the operator for the first and only school for certification in this area. Why is it important that we keep our word - from a brand, business or personal side? Saying something that you don't mean will not help you or your business in anyway. If you want to be an entrepreneur, you need to know that your word is your bond, it means everything. In other words, if you tell your clients that you are going to be there at a certain time and a certain place, it is your responsibility to be there. People need to know that they can rely on you, in whatever way you present yourself to them. When you keep your word, this builds trust and respect.   Tips to help you remember things and keep your word. * Write it down - Do not wait until the end of the day to write down something important. * Be real - take extra steps, bring things to your conversation that can help. * Be there - You have to be there for your clients when you say you will. Take away notes. Do not say something unless you're going to keep your word. If you say something, no matter how small or how big, make sure to carry it through. Do not use excuses. If you're not able to make it, let the client know before the appointed time because their time is as valuable as yours. Guest Website: www.drjoyceknudsen.com