In this episode, Dr. Bill and Barbara Hales discuss: How hiring a medical strategist with the experience of owning a practice provides a deeper understanding of patient's needs. The importance of proactively managing your online reputation. Tools to introduce prospective clients to the practice. Key Takeaways: Leveraging social media analytical tools provides information on what is trending, what people are interested in and what is relevant in your market. If you are vying for patients in the dental field, or any other specialty, the one with the stellar reviews are going to get the business. Websites need to go beyond a general introduction. Videos and images of staff members, their names and their roles increase a patient’s comfort the first time they visit the office. "The average person coming into a dental office is white knuckle scared, and just seconds from running out the door." — Barbara Hales Connect with Barbara Hales: For a free 30 minute consultation to discuss your marketing needs, visit www.TheMedicalStrategist.com Show website:   MarketingTipsForDoctors.com (http://www.MarketingTipsForDoctors.com) Email:   Barbara@TheMedicalStrategist Connect with Dr. Bill Williams: Learn More: How to Become a Redox Dentist (http://redoxdentistry.com/) Website: Solstice Dental Advisors - 5M Mastermind (http://solsticedentaladvisors.com/) Email: [email protected] (mailto:[email protected]) Free Book: 10KWay.com (http://10kway.com/) Buy Books: Dr. Williams' Author Page (https://www.amazon.com/Dr.-Bill-Williams/e/B00K220DD0/ref=dp_byline_cont_book_1) LinkedIn: Dr. Bill Williams (https://www.linkedin.com/in/billwilliamsdmd/)