One thing that can create more resonance with your audience is to speak to the *right* problem. You do this by learning how to hone in on the REAL problem your ideal client actually wants solved and if you can start speaking to the different layers of that problem, even better! There’s one layer in particular that will be THE thing that encourages potential clients to take action and that’s what we’re diving into today. In this episode I cover: How I know the *right* problem to speak to in my marketing content so my message and offers hit hard with the right kind of client.The different *layers* to a problem and which layer is the one that creates the MOST conversions 😏LINKS: The Conversion Framework: Set solid foundations for consistent sales (without having to sell every single day!)In this FREE masterclass, I’ll share a simple 3 step framework I use for our clients to create foundations in their business for consistent conversions now and over the long term. This is perfect for you if you're a service provider and if you’re desiring to create consistent $5k months DOWNLOAD HERE