In this video I talk about B2B social media content strategy, straight from my recent talk at Martechopia 2024 in London with B2B Marketing. Joined by Zsofia Raffa from Kodak Alaris, we explore everything from building your business through social media to unleashing the power of platforms like LinkedIn and TikTok. 🎯 Topics Covered: - Winning clients in b2b through social media content - Common reasons why social media content may not be hitting the mark - Strategies for repurposing...

In this episode I talk about how my career vision changed throughout my almost 20 years in marketing and how I reached a place, literally this week, of achieving what I had always wanted from my work - a feeling of fulfilment, deep confidence and ultimate calm and balance. Didn't think it could happen? Listen!! To take my 6 module marketing strategy course visit > www.b2bjade.com/breakthrough-academy Get started with your marketing strategy with my freebie 6 stages in a marketing...

B2B social media is not working, I share why this is and how I overcame it with my 10 step process for successful B2B social media.But first, here's why we're not seeing the results we want: - Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic. - Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause. - Too low frequency: Often we aren't posting enough to get eyeballs in front of our content.-...

🚀 Welcome to a special webinar replay where I share my journey in B2B marketing and introduce you to my new course - B2B Breakthrough Academy! 🌟 About this replay: I delve into the challenges and triumphs of my B2B marketing journey. From feeling overwhelmed with theories and not knowing where to begin with creating a plan, to developing robust marketing strategies that really work, I've experienced it all. If you've ever felt under-resourced, overlooked, or confused about implementing...

In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀 Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment! 🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇 Join my...

I share how I use data and stats to get buy in from leaders who are perhaps skeptical about moving away from traditional and dated selling models into more modern approaches that will get better results in B2B companies. I also share exciting news on reaching 20k followers on TikTok, thanking the community for how lovely it's been interacting over the past year as the channel (B2B Jade) has evolved. I get vulnerable too, sharing how it felt uncomfortable recently going viral and being...

I review and audit five B2B companies, focusing on brand positioning and effective communication with ideal clients. I discuss the challenges faced by B2B companies and highlight the importance of consistent value communication. I then provide the audits for TrustShare, Energize, Austin-Smith:Lord, Infonyx and Drimify, emphasising the need to address target audience pain points and stand out from competitors. To join upcoming live lesson webinars (free) visit...

I share an exciting announcement about starting to create my new b2b marketing course, and run through the essentials components to focus on for successful b2b marketers including not only learning the basics of strategy and how marketing works but mindset and how we approach challenging corporate scenarios. I get raw here, I think you'll enjoy! Get on the course waitlist > https://view.flodesk.com/pages/646f213b8533b6ba4f709ca5 Register for my monthly B2B Marketing Gap Live clinic...

I live demo my downloadable template for mapping your b2b buyer journey. Also sharing the different models available and why I decided to create this more simple to use, fuss free template. B2B buyer journey template » https://view.flodesk.com/pages/64122b1239e52a6f1129ec57 To join future live events visit www.tambinimarketing.co.uk/events For 1-2-1 bookings » www.tambinimarketing.co.uk/services You can connect with me here! » tiktok: @b2bjade https://www.tiktok.com/@b2bjade »...

For International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situations at work. I give my tips on how to cope with being in a more traditionally male dominated industry and environment. I also review some advertising campaigns - good and bad - as part of checking out what's been happening out there in the world of brand during International Women's Day 2023. To join future live events visit...

Latasha James joins me as the first-ever guest on The B2B Marketing Gap Podcast. We talk about the struggle B2B Marketers face when dealing with challenging colleagues, she shares how she found her voice and power - and strategies for being heard, seen and all of the things associated with generally being respected at the workplace.  Here's the links mentioned in the episode > Latasha's Online Business Launch Lab course >...

I live demo my unique template for creating ideal client personas and b2b buyer personas.  FREE b2b buyer persona template » https://view.flodesk.com/pages/63f6782cf0116a4cabfef365 To join future live Q&A events visit www.tambinimarketing.co.uk/events For 1-2-1 bookings » www.tambinimarketing.co.uk/services You can connect with me here! » tiktok: @b2bjade https://www.tiktok.com/@b2bjade » LinkedIn  https://www.linkedin.com/in/jade-tambini-76380312/ » twitter: @jadetambini...

If B2B companies can grow with a sales and business development focussed effort, do we even need marketing at all? I look at both sides of the debate sharing data on cold outbound sales approaches, traditional business development and the role of marketing in the modern B2B company. To join future live Q&A events visit www.tambinimarketing.co.uk/events For 1-2-1 bookings » www.tambinimarketing.co.uk/services You can connect with me here! » tiktok: @b2bjade...

I share a really difficult scenario a B2B Marketer finds herself in and my advice to overcome it. I'm having a really rough day myself during this episode - I nearly didn't record this but I wanted to - so that you can feel less alone in anything you're going through. To join future live Q&A events visit www.tambinimarketing.co.uk/events  For 1-2-1 bookings » www.tambinimarketing.co.uk/services  You can connect with me here! » tiktok: @b2bjade https://www.tiktok.com/@b2bjade  »...

This episode is perfect for marketers reporting to more traditional business leaders who don't want to move away from cold outreach sales and marketing strategies, that have worked for them in the past.  Here's the article mentioned from Cognism > https://www.cognism.com/blog/ultimate-guide-to-the-b2b-buyers-journey   To join future live Q&A events visit www.tambinimarketing.co.uk/events For 1-2-1 bookings » www.tambinimarketing.co.uk/services You can connect with me here! »...

I'm sharing some of most commonly asked b2b marketing questions I receive and my top tips and advice for each of them!  To join future live Q&A events visit www.tambinimarketing.co.uk/events For 1-2-1 bookings » www.tambinimarketing.co.uk/services You can connect with me here! » tiktok: @b2bjade https://www.tiktok.com/@b2bjade » LinkedIn  https://www.linkedin.com/in/jade-tambini-76380312/ » twitter: @jadetambini https://twitter.com/JadeTambini

I share my unique framework for setting b2b marketing objectives including how to deliver on them, and how to avoid setting tactical goals that aren't linked to the overall business strategy.   To join upcoming live lesson webinars (free) visit www.tambinimarketing.co.uk/events     Resources mentioned in the live lesson »  How to set a marketing budget https://www.tambinimarketing.co.uk/marketing-blog/2022/4/24/what-should-an-sme-business-spend-on-marketing     Podcast »...

Today we dive into the habits successful marketing managers will possess in 2023. New year, new start!  I talk about topics including: - setting career goals and marketing objectives for the year - how to set your 2023 marketing budget - dealing with difficult colleagues  - allocating 20-30% of your time to strategy and self-development - learning how to write and pitch a business case And lots more - b2b marketers have got it tough, hang out with me while we chat about the feelings we...

I share why brand positioning is THE single most important (and under-discussed) area of b2b marketing success when it comes to crafting messaging that works.  To join upcoming live lesson webinars (free) visit www.tambinimarketing.co.uk/events    

I share the EXACT marketing planning strategies I use with my clients to get marketing success plus a live Q&A.  To join future live events visit www.tambinimarketing.co.uk/events .

In this live webinar recording, I covered the big reasons b2b marketing fails and the basics you need in place to transform your marketing so that it directly impacts the sales pipeline.  There is also a Q&A from participants at the end. To join future live events visit www.tambinimarketing.co.uk/events      For 1-2-1 bookings » www.tambinimarketing.co.uk/services      You can connect with me here!  » tiktok: @b2bjade https://www.tiktok.com/@b2bjade    » LinkedIn...

I've grown on TikTok to a point where I'm now getting bookings and clients, but should B2B brands be on this platform? Many are absolutely adamant it's a no, others are on the fence. I think it depends! In this episode, I share my strategy and success story on TikTok as a B2B Marketing Consultant, with all my secrets and full details on my sales funnel. I also share what I've learnt and things to consider if you're running a B2B brand account on the platform or considering it.  You might be...