We're breaking down weight loss 101 and distinguishing myths versus facts. In this episode, we welcome Jacob Zemer, and talk through eating and moving with weight loss in mind, along with tips for staying the course while grocery shopping, vacationing and living everyday life. Jacob is a performance coach who works remotely with executive level clientele helping them lose weight through nutrition, exercise, and accountability. He has an authentic approach to fitness and nutrition designed for people with demanding careers, families, and real life priorities. He works with people who are concerned with their health and for whom fitness is a passion, but not the number one priority.