There is a magic formula that underpins every business. It's not very complicated, it has only 2 minus signs. Understanding the subtlesties of this formula will make a huge difference to the way you think about how your business makes money, and could well make a profound difference to your...

Business owners often don't think about this when they start their business - they often just want to get away from their boss, or have always wanted their own business, or started a business in the hope that one day their own business will give them financial independence. But they haven't...