Is the fitness industry really innovating or just creating multiple versions of the same offering? How can we, as an industry, inspire more people to move their bodies? One way to reach and resonate with new audiences is to explore different concepts AND messaging. LIT Method, founded by husband and wife team Justin and Taylor Norris is doing just that.  Their low-impact training concept has grown by “building bodies, not breaking them”. On today's episode of The Business Side of Fitness we chat about: -How the experience has evolved since its inception -Why now is the right time to franchise the concept -The process behind creating their proprietary  LIT Strength Machine -Digital vs in studio clients Check out the full episode to learn more from Justin and Taylor  by visiting: https://www.vanessaseveriano.com/podcast ABOUT THE HOST Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com ABOUT TODAY'S GUEST Justin and Taylor Norris are the Co-Founders and Co-CEOs of LIT Method, the company behind the proprietary Low Impact Training workout designed to build bodies, not break them. The visionary creators of the patent pending LIT Strength Machine, Justin and Taylor have garnered a cult following around their singular combination of personal training, physical therapy, and injury prevention. In 2021, LIT Method opened its first LIT LAB and announced an investment from Marcy Venture Partners, securing the support from the famed venture capital firm founded by Shawn “Jay-Z” Carter, Jay Brown, and Larry Marcus, as well as an investment from five-time MLB All-Star, Adrian Gonzalez. Featured in Self Magazine, Forbes, InStyle, Women’s Health, GQ, People, and more, Justin and Taylor are guaranteeing what they call ‘inclusive innovation’ remains at the heart of their mission. Learn more about LIT Method here: https://www.litmethod.com/ **SPREAD THE WORD Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts.  Your support means so much and helps more than you know! THIS SHOW IS SPONSORED BY SYNC FLOOR 86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen. That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering. Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free. Just go to https://fitness.syncfloor.com **INTERESTED IN BECOMING A SPONSOR? Inquire about supporting the show through sponsorship by emailing [email protected].