The fitness business is a passion fueled business, but…there's a big difference between a hobby and a business. Not many people can turn their passion into a viable business, but Eric Posner, CEO and Co-Founder of Swerve is one of those people. Today on The Business Side of Fitness podcast, Eric shares the grit that got him and his team within striking distance of their 10th year in business.  While several virtual fitness brands are laying off workforces and recalibrating projections, Swerve is raising capital. “Ultimately, the reason why we started Swerve in the first place was not because of the dollar. We did it because we love bringing people together and harnessing community and connecting one another in a way that's positive for your life. That's why we chose this path of uncertainty, over being in a corporate job that paid really well.” Tune in to today’s episode to hear Eric dish on: -Innovating from a brick and mortar model to a digital b2b model -What it takes to have staying power in this industry - How the team approach to fitness positively impacts utilization And much more. Tune in here: https://www.vanessaseveriano.com/podcast ABOUT THE HOST Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about 1:1 mentoring with Vanessa: https://www.vanessaseveriano.com/consulting ABOUT TODAY'S GUEST Eric Posner is the driver of Swerve’s finances, investor relations, sales, and partnership growth strategy. Eric has a degree in Psychology and Economics from Harvard, and experience as a Division I Lacrosse player under his belt. Posner previously held a position at Investment Bank HSBC. In 2019, Eric was named by Industry Wired among the most influential people in the health & wellness industry. Learn about Swerve here: https://swervefitness.com **SPREAD THE WORD Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts.  Your support means so much and helps more than you know!