Relevant for anyone tasked with growing demand for/adoption of a product.
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“Just finished listening to episode 2: The Secret Language Of "Bob-isms,” in which Bob and Greg discuss that your product isn't usually the sandwich (which you might think it is). Instead, your product is probably the mustard *inside* the sandwich of what your customer is focused on. This analogy comes at a perfect time: I’m working with a client right now who’s still convinced their product is the sandwich, and this episode has given me language to help them think differently about how they fit into their customers’ lives. Will definitely be coming back for more.”Read full review »
InstaClaire via Apple Podcasts ·
United States of America ·
04/06/22
More reviews of The Circuit Breaker
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“I’ve done work with these folks over the last few years and am always blown away by their insightful and pragmatic solutions to the problems I run into. This podcast is capturing their wisdom and disseminating it to the world. It’s a must-listen for me.”
Tomanet via Apple Podcasts ·
United States of America ·
04/08/22
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“An excellent podcast for innovators and entrepreneurs! It’ll cause you to think more deeply and be inspired to view your product through a fresh lens.”
Fran1972! via Apple Podcasts ·
United States of America ·
04/05/22
“A perfect listen when for that moment when you're stuck on a problem. These guys are masters at helping you reprogram your approach. Not at all helpful if you're looking for tactics or prescriptive advice, but perfect if you want mentorship on seeing things in your world differently.”Read full review »
audiejay via Apple Podcasts ·
United States of America ·
04/05/22
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