Relevant for anyone tasked with growing demand for/adoption of a product.
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“Just finished listening to episode 2: The Secret Language Of "Bob-isms,” in which Bob and Greg discuss that your product isn't usually the sandwich (which you might think it is). Instead, your product is probably the mustard *inside* the sandwich of what your customer is focused on. This analogy comes at a perfect time: I’m working with a client right now who’s still convinced their product is the sandwich, and this episode has given me language to help them think differently about how they fit into their customers’ lives. Will definitely be coming back for more.”Read full review »
InstaClaire via Apple Podcasts ·
United States of America ·
04/06/22
More reviews of The Circuit Breaker
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“Business podcasts usually don’t teach you how to apply concepts to what you’re specifically doing.
This show gives you the language you need to actually apply the concepts.
There is enough specificity in this show to make it worth the listen.”
WilliamH4 via Apple Podcasts ·
United States of America ·
04/07/22
“If you want to continue to grow, make a meaningful impact and figure out how to really solve problems for consumers…this podcast is a must listen. There are experts who talk at you and there are “experts” that teach you how, Bob and Greg don’t talk at you but help you determine how to think about...”Read full review »
TJfour via Apple Podcasts ·
Canada ·
04/20/22
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“I’ve done work with these folks over the last few years and am always blown away by their insightful and pragmatic solutions to the problems I run into. This podcast is capturing their wisdom and disseminating it to the world. It’s a must-listen for me.”
Tomanet via Apple Podcasts ·
United States of America ·
04/08/22
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